How can working with a PR agency help your business?
Good PR helps to build a positive reputation and its importance as part of your marketing and communications strategy cannot be underestimated.
There is a tendency to think of PR as simply a means of publicising your business news and raising your profile by issuing stories to the media. In fact, PR is much more. It plays a vital role in employee engagement and should be an important part of your internal communications strategy too.
PR also provides great content for your website and social media, and online coverage can help to improve your search engine rankings.
What we do
With PR crucial to so many aspects of your business success, we take a measured, strategic approach that will deliver results with both your internal and external audiences.
We’ll manage your PR campaigns, helping you to get the right messages to the right people, at the right time. This might be through traditional media outlets such as local newspapers, regional business press, national TV and trade magazines or online media outlets and social media platforms. We can support your internal communications strategy through PR, helping to motivate your team and attract new talent.
How we do it
We will clearly define the goals and purpose of your PR activity, who you want to target and what you want to say to them, to create a focused PR strategy.
We’ll draw out the key stories that will help to achieve your PR goals and select the most effective way of communicating your message. This will most likely be a mix of press releases, photo opportunities, development of feature opportunities, social media activity and internal communications.
With extensive national and regional media contacts, and excellent relationships with key journalists, we will conduct intensive media relations to help ensure your story is published.
We can also approach our growing list of local and regional influencers with opportunities to support your brand’s PR strategy.
A properly planned PR strategy will not only publicise what is going well in your business, it will also help to guard your reputation in a crisis. We’ll make sure you are prepared with a crisis communications plan in place and, should anything happen, we’ll be on hand to manage the situation and help to protect your reputation.
A successful PR strategy and campaign can help:
- Raise your profile and build your reputation
- Secure great coverage with target media outlets
- Attract more customers
- Increase employee engagement and attract new talent
- Improve your search engine rankings
We have a proven track record of working with clients across Yorkshire and the UK to develop professionally managed, creative PR campaigns that will amplify your business and enhance your reputation.
Our strategic approach will maximise the results from your investment by integrating your PR strategy with your wider marketing activity and measuring success by the overall growth and success of the business, not just column inches!
To learn more about how our PR activity has proven a great success for many of our clients, please take a look at some of our case studies.